Technological development has turned the art of animation into a useful content type for business marketing on digital platforms. Most businesses that have an effective digital marketing strategy use animation as their major marketing content.
Animation is a wide industry that provides several different marketing solutions to almost all types of business industries. No matter what type of business you own, you can outshine the competitors with animation videos as a marketing strategy.
Businesses have a variety of different options when it comes to choosing animation types for content creation.
Different businesses need different types of content, and thus, the numerous types of animation can help different businesses fulfill their marketing goals and have the desired results.
This article is to guide marketers and businesses regarding the available types of animation that they can utilize to maximize their marketing results. Knowing different types of animations will make it more convenient for businesses to represent their ideas more effectively to the audience.
That is because different animation styles have different potentials and knowing about the basic attributes of a particular animation style can help marketers figure out how they can take full advantage of that animation style.
Live-Action Animation
Live-action animations are for businesses that want to enhance the impact of a live video that they have recorded to demonstrate a specific concept. In this animation style, businesses can add animated sceneries, elements, and characters to make the video more exciting and happening.
Animated characters can lighten up the content and add more value to it. The animated characters in a live-action video can be made to speak, act, change expressions, and do other different stuff. The type is a popular animation style in the entertainment industry, but it can do well in marketing as well.
Whiteboard Animation
Whiteboard animations are one of the most simple animation styles. However, it is also one of the most used animation styles because of the effectiveness that it offers when it comes to passing down complex information. This style consists of a white or blackboard-like background with hand-drawn characters and textual content.
There are nearly no extra elements or colors in a whiteboard animation video which makes it the least distractive content style. It simply delivers the information in a systematic order to the audience and minimizes the chances of confusion.
Mainly, the content is highly functioning for education purposes. Thus, marketers who want to share complex concepts and boring details effectively should use whiteboard animation.
Motion Graphics
The type of animation that has the highest usage rate in marketing these days is Motion Graphics. There are no characters in this type of animation, and yet, its functionality is no less than any other animation type that marketers use.
It is, in fact, more effective for certain types of content. Motion Graphics is related to making moving words, live color transitions, moving elements, and so on. It can help to personify products to make them look like an animated character.
Mechanical Animation
Mechanical animations are specifically for demonstrating mechanical functions. They are good for marketers who want to deliver complex engineering configurations to the audience to market a machine.
This type is largely used for educating engineers, but it can be a good tool for demonstrating heavy machinery operations. It is not a type that many businesses would find useful, but it can be used by particular businesses that deal in engineering and mechanics.
Cutout Animation
Businesses these days look for ideas that can offer the utmost creativity and make the content pleasing to the audience. The cutout animation style is a very creative animation type as it is made by using pictures of different real-life objects.
This type of animation gives marketers so much freedom as it can be used for presenting various types of ideas in a great way. The type functions by using pictures that are made to move systematically in front of the camera, giving them a moving effect.
Claymation
Claymation uses clay to make characters, elements, and different props that are being used in the video. The style fascinates the viewers and makes the content worth watching. However, in Claymation, the whole storyline is presented using clay-made objects, and it is not easy to arrange a lot of clay-made elements for each scene.
This is why many businesses do not opt for Claymation for regular marketing content. Animation can be a cause to proliferate outcomes if it is used appropriately.
These are a few animation styles that businesses can choose to use for their marketing content. Businesses can use multiple styles to address different groups of the target audience to attain desired results.
