The world of marketing is never dull, and most of the strategies to reach your audience are fun and exciting to do.
Aside from appealing images and well-thought-out captions, you can venture into video creation, which 85% of Internet users worldwide enjoy. With it, you can reach and appeal to your target audience wherever they are.
Let us help you ace your marketing videos! Through these tips and how-tos, your video will create a significant impact on your sales and conversion rate once it appears in your customers’ newsfeed or when they visit your product page.
Tip #1: Understand the Impact of Videos on Your Business.
In all aspects of your business, you always strategize and consider certain factors before making decisions.
When it comes to marketing, creating video content is the way to go because of the efficiency of such ads and their expanding effects on customer engagement, sales, and website traffic growth.
Images and texts are appealing, but you can elevate the chance of getting more views and sales if you add videos to your product page, social media account, or website. Data shows that videos have the highest return on investments, so production costs will be worth it.
Tip #2: Define the Crucial Factors.
Now that you know why videos are essential in marketing, here are the four considerations you should focus on.
- Goal: Are your videos for monetizing, raising brand awareness, advertising a product, ensuring customer loyalty, or all of the above? Set your goal because it will be your guide in content creation.
- Target audience: You need to specify your target audience because video-sharing platforms optimize where your video will appear depending on the target audience, especially if you are posting sponsored ads.
- Platform: Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn are some of the common platforms where you can share your videos, but it is best to know where your audiences are so that you can post your videos there.
- Content type: The content type that is most appealing to your target audience and best fit for the platform where you are posting them is a factor you must consider in deciding whether you’ll produce demo videos, expert interview videos, animated videos, or personalized messages.
Tip #3: Post Informative and Educational Videos to Gain Credibility.
Each video content type fits a particular platform. For instance, you can best use an information video or a product how-to on your product page to help customers with their questions and show the benefits of your product. You can also post customer testimonials so that your viewers can watch them and skip the hassle of reading.
Meanwhile, expert interviews or educational videos give you authority and credibility. As a result, you can easily appeal to customers looking for brands they can trust.
Tip #4: Loosen Up and Show Some Personality on Social Media.
You can have fun and show some personality when you post videos on different social media sites like Facebook, Instagram, or Twitter. Users’ main goal on these platforms is to relax, so give them videos they’ll enjoy watching. Ensure you do not sound too salesy; instead, creatively incorporate branding and product endorsement into your content. Social media is the best place to do this.
You can also grow your viewers and followers through strategic partnerships with influencers who can insert your products in their scripts and spiels.
Tip #5: Post Videos Consistently.
Finally, make sure you consistently post videos for viewer engagement, growth in followers, brand retention, and, of course, steady sales.
In the planning stage, create your marketing calendar. This practice will allow you to post content regularly and create timely and relevant scripts.
The year is filled with holidays and celebrations, so you can create content that matches these festivities. Having a consistent posting schedule can also generate loyalty from your audience. They’d surely look forward to what you are producing next.
Now that you know some video marketing tips and tricks, let’s get into the nitty-gritty of how you can bring to life the directions above.
How to Manage Video Productions
Video content is not as easy to produce as images and texts. Therefore, you need to work hard in these three essential production stages.
Pre-production: You need a high-definition camera, good lighting, and a tripod. Ensure that your talents have reviewed the script and practiced their spiels. Lastly, inspect your location.
Production: At this stage, the production head needs to direct, get the cameras rolling, and let the talents perform.
Postproduction: You’ll need an editing team and software to ensure that the final output is high-quality, especially if you plan to produce an animated video for business.
How to Optimize Video Content for Search Engines
These days, e-commerce and the Internet rule the world, so a definitive guide for any business would advise optimizing your content. The World Wide Web runs on different algorithms that check keywords in your content to decide whether you’ll appear on the first page of the search results or not.
Here’s how you can optimize your content.
- Search for relevant keywords using YouTube Keyword Research Tool, Tube Buddy, vidIQ, or Ahrefs.
- Include the relevant keywords in your content description, video title, and other back-end elements.
- Monitor your ranking to see whether you need to change keywords or maintain them.
As for social media platforms, they almost always have a function where you can optimize the settings of your target audience per post. For instance, on Facebook, you can choose the preferred audience and set audience restrictions.
How to Catch Your Audience’s Attention and Get More Views
To catch your viewers’ attention and have them click the play button, you need to have a catchy thumbnail and intriguing caption that will make them curious about the content of your video.
Once they click the link, ensure that the first 10 seconds will keep them hooked. You can put the video climax in the beginning and then cut it so that they’ll keep watching until the end. Make sure to include your calls to action at the start, middle, and end of your video. Lastly, share your content on different platforms.
The tips, tricks, and how-tos we discussed here will contribute to brand and product awareness. Once your target customers know what you offer, your videos will convert to sales as long as they are enticing, informative, and consistent.
In closing, we’d like to remind you that after applying all these tips and following the how-tos, make sure to track your performance and check your data. Social media and video-hosting sites like YouTube and Vimeo have built-in data insights showing your content performance.
In doing so, you can adjust your strategies if the numbers are not hitting your goals, or you can continue best practices if you are on track. Pro tip: When you also have a business, especially on Amazon, you need to have a guide on how to protect your brand on Amazon.