More customers equals bigger profits. That’s how the business world works.
As an SMB or big enterprise owner, you’ll go to bed at night dreaming about more customers. The number one target for your business this year is probably to grow your customer base, which is to be expected. After all, growing your customer base is a one-way ticket to success. As they say, the customer is king.
The trickiest part about this is reaching more customers. On paper, it sounds easy. In reality, though, it’s hard to do. This is especially true if you’re a business operating in an intensely competitive industry, such as web design.
To help boost your customer numbers and customer engagement, here are some proven marketing tips that should do the job. By successfully implementing them, you should start to see results pretty fast.
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Use Big Advertising Platforms
When it comes to modern-day marketing, it is a case of going big or going home. This is why the best businesses use the biggest advertising platforms — but which ones should your organization be focused on? Here are some good examples:
- SiriusXM
The reason why these three platforms have been chosen as examples is because they have depth and variety. SiriusXM is a huge satellite radio company, Facebook is a juggernaut of a social media site, and LinkedIn is one of the most effective applications businesses can use for marketing and networking. Essentially, you’re covering a lot of key bases.
SiriusXM, in particular, is an amazing advertising platform that thousands of businesses take advantage of. The reason why SiriusXM is so good for growing your customers is because it has 34 million+ subscribers. Interestingly, many of these subscribers are high-income individuals and SMB business owners, meaning there’s an exciting audience pool to tap into. If this sounds exciting to you, then learn more about how to advertise on SiriusXM at https://howtoadvertiseonsiriusxm.com/how-much-does-it-cost-to-advertise-on-sirius-xm/.
Remember, new advertising platforms are emerging all the time, so you must stay up-to-date with them. At the moment, TikTok is the latest craze, as it provides businesses with access to millions of young people around the world.
Start Google Ads Campaigns
Google Ads is a tried and trusted method for reaching new customers. It’s worked for countless businesses in the past and also works for your business.
The best part about Google Ads is that you only pay based on clicks and results. In other words, you won’t pay a dime to Google unless someone clicks on your ads, which is why the ROI (Return on Investment) is so great.
Post Interesting Content
On your business website and social media platforms, make sure you post interesting and original content that people will search for and read. This can range from educational product videos to Q&As that contain some of your industry’s most frequently asked questions.
Create a Referrals Program
Lastly, create a referral program. Again, this is a great way to drive your customer base skywards and will give your existing customers plenty of incentive.
One of the most popular examples is when businesses offer referral discounts. In your case, you might offer any customer who makes a successful referral 50% off their next in-store purchase — you get the idea.
According to Forbes, 78% of B2B marketers state that referral programs excellent leads for them, which is why a referral program should be at the top of your agenda this year.
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