Bid farewell to the old-school and standard ways of offering a personalized experience to your buyers. With a multistep product configurator, the provision of advanced personalization experiences is now possible.
Gone are the days when drop-down menus and checklists were in trend. Today, WooCommerce stores have to stay in the trend to be alive and kicking. Your existence in the race becomes doubtful when you stick to traditional trends and methods that do not offer great value and customization for the customers.
You can offer the desired customization to your customers and not limit yourself to the default WooCommerce product variations by opting for a multistep product configurator.
In this blog, you will learn how to create multistep product variations and the benefits they offer for your WooCommerce store.
Keep reading!
Benefits of Multistep Product Configurator for WooCommerce
Swapping the traditional dropdown selection of products with a multistep product variation for Woo brings endless benefits to your store. If you have not yet included these product variation options in your WooCommerce site, then you are missing out on a lot.
These are some of the benefits that you can get:
1. Improved User Experience
No matter how technically skilled and expert your customer is, they will still need guidance to navigate through and interact with your website. Variable products come with different attributes and aspects associated, which makes it complex for the users to reach their desired product variation.
In situations like these, adding a product variation form to your WooCommerce store guides the users well about your products and categories. The user does not have to rely on your support team to place an order for the products you sell. A guided user will always have an unforgettable user experience compared to an unguided user.
2. Improved Sales Rates
Product variations in WooCommerce make things happen in different stages instead of overcrowding the page and process for the users. When things happen one at a time and in a sequential manner, the users proceed to the next buying phase smoothly like butter.
Leaving such an impression on your customers instead of adding to their complexity makes them happy customers. They are less likely to bounce back just because they couldn’t understand a single product. Simplification of product variations in different stages always improves conversions and sales.
3. Avoid Order Returns
A Multistep product configurator for WooCommerce leaves no room for ambiguity. Every decision the user takes in each step is known to the user very well. You are showing each variation of the product to the user to catalyze their buying process without feeling the need for any second thoughts.
At each stage, the user is making choices that they are aware of, and the chances of making any errors are near zero. When there are no issues in the choices the user makes, there will be no issues with the order placed, and you will eventually have to face fewer order returns.
4. User Behavior Tracking
With a product variation configuration form, you can extract some useful information that you can use to improve your online business. One of the useful data you extract through this is the user behavior. You will get a better understanding of what product variations are most popular and in demand.
Not only the products with high demand but also identify which of the products are in less demand to identify the issues and rectify them for even better sales. With these insights, you can provide products that your customers crave and offer great customization.
5. Simplification of Complex Products
Variable products have a lot of complexity to offer for the buyers if they are not simplified. You do not want your customers to get so engaged in the complexity of the product attributes that they end up leaving your page. With ample product variations and attributes, traditional and default drop-down menus won’t work.
A product variation configurator does the magic for you. A multistep product configurator will make it easier for the customers to customize their orders for the products with different variations in a more simplified way. They will get to choose from product variations in different steps before they place an order.
Features of WooCommerce Multistep Product Configurator
While we have counted the benefits that come with a product configurator for Woo, it is mandatory to know that you will not get these benefits from every source. When choosing a product variation configuration plugin for your website from the WooCommerce marketplace, make sure it has these features:
- Must Offer Multiple Templates: The configurator must let you display the product variations in multiple ways through its multiple templates. The must-have templates are Multi-Steps Tabs, Multi-Step Classic, Accordion, Tabs, and Vertical Steps.
- Allows To Customize: Allows you to customize the products based on their attributes and other aspects. It must let you add thumbnails to each product attribute for better user understanding and experience.
- Conditional Display For Products: The configurator must let youchoose for which of the product variations you want to display in the multistep configuration. You can either display it for all the product variations or selected products.
These are some very basic features you need to look for in the WooCommerce product configurator before choosing one. The features vary depending on which configurator you choose.
Adding Multi-Product Variations in WooCommerce
Multistep Product Configurator Woo extension is all you need to get the job done without any troubles and complexities. Opting for other ways, like custom coding, may serve your needs and requirements, but it won’t be worth it after all the efforts, expertise, and time it demands.
Follow these steps to add multistep product variations to your WooCommerce site:
Choose a Multistep Product Variations Plugin
The first thing comes first—choose a product variation configurator. Choose a multistep product configuration plugin that fits well with your needs. When choosing the plugin, make sure it is compatible and secure as well.
Install and Activate the Plugin
Now that you have chosen the best WooCommerce product variation plugin, it is time to install and activate the plugin.
- Download the .zip file of the configurator
- Go to WordPress Admin > Plugins > Add New to add the new plugin
- Upload the zip file
- Click Install and activate after completing the installation
Configure the Plugin
To configure, go to the plugin settings and make these changes:
- Select the product variation template
- Make changes to the background color and text color of the tabs
- Set the background and text color for active tabs
- Choose the thumbnail (product thumbnail or attribute thumbnail)
- Select the positioning of the thumbnail ( above the title or below the title)
- Add product description
- Choose product variations for which you want to implement all these settings
Save and Publish
After making your preferred settings, it is the right time to save and publish these changes. Make sure you are monitoring these changes to find out how they work with your store.
Wrapping Up!
In the end, we can conclude that variable products become complex for your customers to choose and buy if they are not simplified. The best way to make the buying process less painful is by adding multistep product variations. In such a way, the user is guided through the buying process by allowing them to choose the product attributes and variations at different stages.
If you have not yet simplified these variable products for your WooCommerce users, then it is high time you should be doing it without any delay. Make sure you are opting for the best multistep product configurator for WooCommerce to get better results.
