An SEO is everything for your website to rank higher up on a search engine. The first five organic results on the first page alone account for 67.6% of all the clicks. So, you do not want your website to sit back on the second page of Google.
For that, you need to hire a reputable SEO company who would understand your requirements and tactfully do your website’s SEO.
Let’s check how you can choose a good and best SEO Company.
Experience in the Market
SEO is not an easy job to do. To know all the tips and tricks on how to rank your website high up on the search engine requires practical knowledge and expertise. So, it is advisable to hire an agency with good years of experience in this field.
Google and other search engines regularly update their algorithms, so it is better to hire experts who would provide long-term SEO solutions rather than doing quick work that would turn obsolete in a few months.
Do Not Go by Words
Several companies who masquerade as masters of SEO solutions will promise to achieve unrealistic goals for your website within a few weeks and improve your Google rankings. Do not fall for such fraudsters.
There is no defined way to boost the SEO rankings of your website, though an SEO company will provide you with a blueprint on how they are going to carry out your work and make improvements over time.
Google’s Algorithms and Best Practices
Google’s algorithm updates generally have minor impacts on a site, but some algorithms like Panda, Hummingbird and Penguin have had major impacts on websites. When you hire an SEO company, make sure they are well-versed with these changes.
Also, ensure they are aware and follow Google’s best practices so that your website does not disappear from Google due to search engine penalties.
Ratings and Reviews
Check the ratings and reviews against the company you are planning to hire for SEO solutions. If they have a long list of negative reviews and poor ratings, do not go for them. Also, get in touch with the past clients they have worked with and know about their experiences with the company.
An SEO company that does not provide all the information about its working methods should not be opted for. There should be complete transparency between you and the SEO company, and if a company isn’t providing, that signifies that they are probably doing black hat SEO and following unethical standards.
Do Not Go for Cheap Options
SEO is not a one-day job. It takes time for companies to do your website’s SEO as the search engines keep changing their algorithms. So, do not hire a company that charges all the fees at one go. Choose an agency on a monthly or yearly contract basis and make sure they work on your website regularly and gradually improve your rankings.
What Do They Track?
The SEO Company you hire should tell you what they track. There are three metrics, namely rankings, traffic and conversions. For a new website, your SEO agency should track the rankings and improve them to bring your website to Google’s page one.
It will drive in more traffic, which can then be tracked and find ways to turn them into conversions. Without conversions, your money will just go to waste, so you should clear all your doubts with your SEO Company beforehand.
You can hide a dead body on the second page of Google, and no one will know because no one visits there. So, choose a reputed SEO India Online and get the best SEO solutions for your website.