‘Think globally, act locally.’
The strategies digital marketers used for ranking higher on search engine result pages (SERPs) have changed drastically over the years.
With the advancement of technology and cut-throat competition, everyone is looking for unique marketing strategies to stand out from the rest.
Undoubtedly, local SEO is one such strategy that’s helping brick and mortar businesses with brand visibility.
But why is that?
It’s because approximately 46% of the google searches are to discover the local businesses. And the best part is that around 30% of these searches result in the purchase. This is why Google is constantly updating its algorithm to provide its users with better local search results.
Therefore, it is high time for you to strategize accordingly if you want to lead the local search landscape. Are you wondering how? Well, we have collected a few local SEO tactics that can definitely help you. To know more, keep reading.
Guest Blogging on Local Website
Undoubtedly, content marketing is a great SEO strategy. However, to improve your local SEO, you need to make your content local as well. But how can you do that? Well, there are two ways:
- To use the local keywords and name of the location in the content, you publish on your website. So, the web crawler can quickly identify your website.
- To build links using guest blogging. It will help in driving organic traffic on your website and also in expanding your business network. Try to get in contact with the most followed bloggers or social media influencers of your area of operation (location) and convince them to post about your product or service.
It is a simple fact that ranking higher on SERPs becomes much easier if you add a website’s location web page. This is particularly important for those businesses that are operating in more than one location or states.
By doing this, you can post location-specific content on your website that will ultimately help in attracting the target audience.
Using such a strategy can improve the user experience and help you get noticed by the search engines quickly.
Promote Content on Social Media
With easy access to the internet and high mobile usage, it is no more surprising that social media usage is also rising tremendously. And, of course, to improve brand visibility, you need to use social media platforms.
While most of the companies prefer starting on their own. But after a point, taking help from experts can improve your chances of getting the desired results.
For instance, SEO Design Chicago has the best internet marketing strategies to attract the local audience. Not only that, they harness the power of social media that helps businesses with improved brand awareness and eventually conversions.
As the use of voice search is increasing daily, around 58% of the searches are done in the form of questions. That is why adding an FAQ page with quality content on your website will be a brilliant move to attract organic traffic to your website. Search engine result pages can use your webpage as the snippet to provide users the information they are looking for.
Seo is no longer about website traffic or brand visibility alone. It’s about improving the overall user experience, such as the site’s speed, web design, quality content, mobile-friendliness, and so on.
So, you must use the right strategies to promote your website or business online. Therefore, understand the local market trends, be part of local events, and use local keywords, references to win the local search landscape.