Have you ever experienced flattened traffic?
Well, each company faces a hard time.
You are trying hard to maintain the traffic on your website and it has been very challenging.
Maybe, you must have hired an in-house SEO expert or taken SEO Services Providers on board, but still, you can’t get desired traffic.
Here’s a catch, we have a solution to it.
Where you use a lot of tactics to make your website SEO-friendly, the organic-only strategy helps at its best. With an organic strategy, you will be thrilled and relieved as it will fuel and boost traffic.
We have enlisted here 5 tips and tricks to become an organic powerhouse.
- Device a link-building strategy
- Consider people before search engines in terms of optimization
- Execute the historical optimization strategy
- Compress images
- Leverage the pillar cluster model
Let’s understand each of the tricks and tips in detail.
Drive a Link-Building Strategy
First up we have here is linking. If you know about SEO, you are aware of the power of links.
Well, the study by Moz shows that linking is the #1 factor when it comes to search engine ranking. You should not doubt that you have to work on your link-building strategy.
Certainly, high-quality links from websites and pages with high authority scores are critical for boosting your DA.
You can use the link-building strategy method to earn high-quality links from other websites that have a higher domain or page authority score to link your content.
To consider link building keep in mind that you make sure that your content is relevant to the website where you want to submit your article.
You can also get quality backlinks with Backlinko’s skyscraper method in which you can find the content that ranks for the keywords you want to rank.
Consider People before Search Engines in Terms of Optimization
Remember that Google prioritizes the publishers that craft their content on the internet for viewers, not those that are best at their algorithm.
The Google algorithm ranks your content based on engagement, total traffic, organic traffic, direct traffic, bounce rate, time on site, and return visits. So, keep in mind that you have to boost your website’s engagement.
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Make sure that you create high-quality content so that you can attract in engage your loyal audience. Just then, you should start to optimize it for search engines.
Mostly the steps kept in mind for optimizing content include
- The intention behind the keyword you want to target.
- Figure out how to solve the problems.
- Crafting engaging and striking content.
Execute the Historical Optimization Strategy
Historical optimization is the tricky one. You refresh and republish your historical pieces of content. By refreshing content with new information and SEO optimization, you can build organic value through backlinks, and user engagement, and have double, and even triple traffic.
Historical optimization is not for everyone, only for the blog that generates a significant amount of organic traffic and can supply a surge of traffic, share, and backlinks to your updates.
The old posts are worth refreshing and republishing. The process can allow you to optimize your blog efficiency, decreasing the amount of new content.
Compress Images
When it comes to organic traffic, or optimizing your content for search engines, compressing your images is often not the top priority. But file size directly affects the website page load speed which is one of the important ranking factors.
The compressing image can blend the colors reducing the resolution and eventually the file size. With compressed files, you can boost your website’s page speed, and avoid the risk of penalty.
Leverage the Pillar Cluster Model
Well, Google is the king and most people rely on them to get any sort of information. Google thus needs to understand the intention of context behind the search. It brings up the best answers related to the searched topic.
To make Google detect your content as a trusted authority, you can use a pillar cluster model. The creates a single pillar page providing the overview of the topic and hyperlinks to cluster pages that delve into the subtopics.
The hyperlinking of cluster pages to the pillar page spreads the DA across the cluster. This gives the organic boost if the pillar page ranks higher.
Another benefit implies that it provides a better user experience and it is easier for Google to crawl the blog thus enhancing the search engine visibility.
The only Thing Constant is Google is Changing, So You Should Too.
We have covered 5 tips and tricks for you to enhance organic traffic to your website. Note that this will not happen overnight. SEO changes and you have to constantly adapt different aspects of SEO tactics. One day the thriving strategy will spellbind you and you will get amazing benefits from it.