As you already are aware of the fact that blogging is essential in today’s world. Blogging and publishing pertinent information is a great way to drive traffic to your website and products.
You can use blog articles as a potent tool for increasing brand awareness by utilizing SEO tactics like keywords, titles, Meta descriptions, and more.
Each new blog or a rewritten blog you publish adds a new page to your website, making it more worthy and valuable. This greatly aids SEO by giving search engines a reason to re-crawl your website, searching for fresh material to index.
A blog can help you establish your expertise and authority in a particular field. Blogging is an important asset that allows you to communicate your point of view with your audience effectively. Blogging helps you build an excellent reputation among your audience.
According to research, around 80% of businesses don’t prefer the typical “purchase now” plan; instead, they consider having an advertisement in a series of articles.
Customers want you to come up with novel ways to offer your services instead of the same old traditional promotions.
Well, are many more things that matter about your company, blog post, and so on. The main area that has to be discussed here is why your old posts get de-ranked? What are the possible reasons?
There can be plenty of different causes behind this. Let’s check them out.
Google has Not Indexed Your Website
You have nothing to worry about if your website appears in search results and is at the top. This indicates that you have been indexed. If, on the other hand, you aren’t at the top or aren’t showing up at all, likely, Google hasn’t yet indexed your website.
A particular blog post that hasn’t been indexed or crawled by Google can be a reason for not being ranked.
Your Website is Incompatible with Mobile Devices
You cannot deny that mobile usage is outpacing desktop usage, so having a mobile-friendly website is very important. If you don’t, your ranks in mobile search results will suffer significantly.
Your website should be “responsive,” it takes on the shape of the particular device which people use to view your website, be it an iPad or a mobile phone. It should not be difficult or time-consuming to reach out to it or to open it. The poor user experience will lead Google to penalize you.
Inappropriate Content Optimization
Making any efforts to optimize the content of your website for search engines is exceptionally vital. Google or any search engine requires your assistance.
We all believe that they have all the answers and we don’t need to do anything, but no, you have got a duty to do as well.
To determine where your website should appear in search results, Google uses many characteristics.
Most of them may be enhanced by adding and modifying various parts on your website, including your Meta tags, keywords, facts, and figures, etc.
Inadequate High-Quality Content
High-quality content makes the most difference in how well your website ranks in SERPs. To rank highly in search results, your website must contain a substantial volume of content.
Spending so much money on a brand-new website only but not adding up quality content will be of no use. The poor-quality content will only let you down.
Each page on your website should have at least 300–400 words of information. The latest updates should be there in your posts. Google will get enough confidence through this that the material on that page is relatively valuable.
Plagiarized Content
Plagiarism has been the biggest issue in the ranking of the sites and pages on the search engines. Copying the work of others and posting it as your own can be easy but will not help you gain quality web traffic.
After indexing your site, Google will catch your plagiarized work and won’t prefer it to its users. Search engines like original and valuable content for the audience.
Tips You Can Use to Rewrite Your Blog Posts for Higher Ranking:
Increase the Precision of Your Content:
Google updates its algorithm and continually refining its ranking variables, so your site is intended to provide a fantastic user experience to make you successful.
You can make your content more accessible and beneficial to your visitors by upgrading it with new information. Readers are always looking for updated content, which can make your blog post rank higher in SERPs.
SEO Optimization:
You need to do SEO optimization of your site, for which your content needs to be optimized as well. Add tags, keywords that can help researchers access your content. Improve your backlinks as well.
Tips to Rewrite Your Blog Posts to Avoid Plagiarism:
Must Quote Sources
Be sure to write the quote precisely as it appears in the primary source. Don’t forget to mention the quotation marks.
Add a citation in brackets directly after the quotation you’re using to ensure you’ve recognized the author of the original extract.
Materials to Be Cited
Citing the materials is one of the most efficient strategies to avoid plagiarism. Why so? This is because a correct citation provides all of the required information about the original work and its author. You will not be set guilty of plagiarizing after putting up the sources.
There are different styles of citations; to appropriately reference the works, you must be aware of the citation style rules used by your institution (MLA, APA, Chicago, etc.).
Make Use of Paraphrasing Tool
Paraphrasers are best when you want to or need to credit the source but couldn’t find it. These tools are accurate and mostly free of cost.
These tools help you convert the content extracted from someone else’s platform into a unique one. You can find a free paraphrasing tool to do so with a single click.
Several things can be done, including writing blog posts, making unique articles, and copywriting for marketing.
These paraphrasing tools can rephrase a text by replacing words similar in meaning or using identical sentence structures.
Most of them does not require any signup or registration. You can upload a file or copy/paste any text from anywhere. After that, you have to click the “Paraphrase Now” option to get your rephrased version.
Most of these paraphrasers also provide you with different modes in which you need your paraphrased version. Typical modes are Fluency, Creative and Standard.
Utilize Plagiarism Checker
One of the most apparent methods of avoiding plagiarism is to use a free plagiarism checker. There are a plethora of trustworthy plagiarism checkers. There are free and premium versions available. It is therefore up to you to choose which one to utilize and which is suitable for you.
This tool is easy to use and gives excellent results.
You can enter text by copy/paste or by typing, and even you can upload a file from your PC, Google Drive and Cloud. Choose the language and click “Check Plagiarism” to get the outcome.
As a result, you will see percentages of the unique and plagiarized content. You will have options to remove plagiarism, download plagiarism reports and check grammar. You can share your result with anyone on Facebook, Twitter and LinkedIn.
