Social media platforms these days attract huge people and marketers to show their valuable messages to larger audiences. In that order, the new social media channel TikTok has taken people by storm. It is one of the most popular video-sharing apps on the market, with millions of users.
If you own a brand or business and are looking to grow brand awareness to the wider people, TikTok is certainly a fantastic platform to make more profit and become famous in your industry.
You can hear the word competitors on every social media platform. Likewise, TikTok is the fastest-growing app with huge competitors.
I hope this article will help you to make a successful strategy for brands and businesses to outrank your competitors. So, read this article completely!
Let’s get started.
12 Outstanding ideas or techniques to outrank your competitors on TikTok:
1. Determine Your Goal
Similar to other social media platforms, TikTok is growing as an engaging platform due to its valuable content. Millennials and Generation Z audiences are highly connected on the platform to create and watch engaging content.
If you’re looking for a platform for brand enhancement, you may create trustworthy and eye-catching content relevant to your brand. Hence, while creating worthy content, you have to determine your goal and niche to gain more success.
One good idea to attract your target market is researching your competitors to figure out what type of videos they published, who their target audiences are, and their interests. Then, try to put your effort into creating the best content and gaining visibility to outrank your competitors.
2. Keep an Eye on TikTok Trends
For every social network, trends can start and end overnight. So, it is important to keep an eye on trending content to generate instant likes for TikTok videos relevant to the current trends. TikTok is filled with trending content, which varies from video, music, effects, hashtags, and challenges.
Wondering how to find trending content among millions of videos?
Don’t forget to keep regular research on your competitor’s profile and track hashtags and songs on the platform. Even more, you need to follow these trends and use them for your business growth.
3. Publish Content Regularly
Building a social media community is key to outrunning your competitors on the platform and getting more followers within a short time. If you spend your time creating attractive content and publish it regularly, it will increase the chance of receiving potential followers and a high engagement rate. This is a simple strategy and gives effective results almost all the time. The more videos you share, the more followers you will get instantly.
4. Set / Join Hashtag Challenges
TikTok has been popular and easy to work with to create and share killer content with your target audiences. It provides endless features for marketers to promote their brands in different ways. A hashtag challenge is a custom execution to invite larger audiences and engage them to participate in your challenges.
Using this strategy, you can attract users to post a video of themselves using your brand’s product. You can also participate in popular hashtags on TikTok and share your video as well. Moreover, TikTok hashtag challenges are a type of ad that helps to increase your engagement level and build brand awareness.
5. Build a Reputation with TikTok Influencers
When it comes to building your online presence and reputation on TikTok, influencer marketing is the best hack to reach your content with highly engaged audiences. Influencers are popular advertisers, and they play an important role in scaling out your brand to the exact people.
Influencers use various social media platforms to produce high-quality content and create a strong relationship around the platform. If you want to promote your content to larger audiences, you can work with TikTok influences to save your time and promote your product to the target market.
6. Interaction is Important
Interaction is more powerful, right? User engagement starts with effective communication and interaction. When someone connects with a strong bond, people will remember for a long period.
Comments are a possible way to interact with your fans and followers easily. So, you should comment on other user’s posts and encourage them to comment on your videos as well. Creating meaningful comments will attract your audiences and engage them to follow your profile faster.
7. Add Filters & Effects to Your Videos
Making the best video is not enough to capture your audience’s eyesight. It also needs clarity and content visibility to achieve millions of impressions. So, using TikTok filters and effects is an excellent way to fight your competitors, and your videos will become viral on the TikTok For You page.
8. Pay for TikTok Ads
One more interesting strategy to outrank your competitors’ profiles on TikTok is its advertising feature. It is more beneficial for brands and businesses to attract a massive user base. TikTok offers multiple ad features for better engagement and generating revenue for your website.
Here are the types of TikTok ads:
- In Feed ads
- Brand takeover ads
- Hashtags challenges
- Top view ads
- Branded lenses
9. Utilizing Trending Memes
On TikTok, you can see endless memes that are amazing and easily understandable. Memes are the universal language for all groups of people, and they quickly capture the audience’s attention. Even more, TikTok memes can make your audiences happy and encourage them to watch them again and again.
Suppose you don’t have enough engagement on TikTok. In that case, you can upload memes. It is the perfect content strategy to speed up your engagement level and increase user spending time.
10. Share Your Content on Other Social Networks
Cross-promotion is a great tactic to create an effective marketing reach and develop your brand awareness globally. If you already have an account on other social media platforms like Instagram, Facebook, or Pinterest, you can promote your TikTok content on those platforms.
Cross-promotion will strengthen your brand and product in many ways. For example, if you promote memorable and relevant content to your audiences, you will get the chance your audiences on those platforms will start to follow your TikTok profile.
11. Provide Deadlines
When you want to outrank your competitors across any social media platform, you need to use a different strategy that never follows others. You can give your audiences a call to action with deadlines to generate sales growth and increase the chance to make a purchase or contact you.
A clear call to action helps to attract your target customers to take the desired action for becoming a customer or client. It is the key to making a successful marketing campaign and directly impacts your sales growth and marketing campaign.
12. Track Your Campaigns Success
Hashtags, creative content strategies, filters, and effects are all good for your TikTok marketing success. However, using an analytics tool is the fundamental strategy for evaluating the success of your campaign. TikTok provides useful inbuilt analytics options for users to get valuable insights into your business growth.
If you’re not receiving enough engagement for a long period, you need to think about what mistakes you make and how to resolve them. TikTok analytics feature will show you brief insights about your profile, followers, and videos in the last 7 to 28 days.
